Emakina’s videoteam wins two Silver W3's
The first W3 award goes to the colorful clips for the Belgian TV station RTFB’s music entertainment program 'The Voice'. Three videos combined images of the competition's jury members with lively animation symbolising the power of an amazing voice.
In addition, the #Act4Work online videos made for the Brussel Region employment office Actiris was honoured. Local rapper V.I.K and talented street artist Steve Locatelli starred in the campaign, which already won many prizes in 2016.
Online and Social
Emakina also won silver in the Innovation category, with the groundbreaking My Way Black Emailing campaign. This project featured a world premiere in the use of Google DoubleClick. Using cookies, parents received fully personalised banners with fun threats from their child, to inspire them to buy them the car they so desperately needed.
Last but not least, Emakina's Facebook team was crowned for BIC Lighters in the Social media category. 'Bicalize your World' associated notable events and society news to Bic's iconic lighters. The fun puns and tailor made visuals for the dedicated Facebook page scored excellent results, and ignited online response like wildfire.
To be continued...
Lighters with a soul
The Voice Belgique - Duel teaser