Honda and Emakina launch an ambitious 360° campaign, following the cancellation of the Brussels Motor Show
Everything should be as simple as choosing a Honda
Due to the health crisis, the Brussels Motor Show had to be cancelled. Honda and its agency Emakina found the right recipe to transform the non-event into a great opportunity to increase their visibility, with charm and creativity.
A question of choice
When you buy a Honda car, all options you need are already included. You don't have to worry about choosing them, so you can focus on what really matters: your peace of mind.
This proves to be a winning strategy and a real plus for consumers. In a society demanding so many stressful and time-consuming choices every day, it’s comforting, and more than welcome. Honda makes our lives easier, and that feels good!
Based on this observation, Honda and Emakina imagined the baseline of this campaign: "Everything should be as simple as choosing a Honda. »
3 portraits, 3 campaign phases
Honda and Emakina chose to offer their audience a refreshing new and feminine look, with 3 personal portraits and an original campaign in 3 phases. The positive style is refreshing and in contrast with a sector, that often still remains too masculine and suffocating due to the health crisis.
The first phase of this campaign highlights consumers’ daily choices through the prism of a talented Antwerp photographer: Elisabeth Verwaest.
We follow the acclaimed portrait artist on her on a journey, meeting 3 Belgians, Manon, Dries and Geert. Her 3 portraits are teased in a TV spot and can be discovered online. They highlight the big or small choices each person has had to make in their lives. And each story concludes with the much easier choice of their car: a Honda Jazz, a Honda CR-V, and a Honda e.
This is followed by a banner campaign with creative placement and targeting, reinforced by native articles and prints in the national press. The third phase adds bannering and radio spots to attract prospects to the dealerships.
A solution to respond to the crisis
This comprehensive and ambitious campaign had to be completed in just 2 months.
But the result is quite interesting: Honda will be present in the minds of all Belgians during the extremely competitive period of the Brussels Motor Show.
And what's next? Everything will depend on the ongoing saga of the health situation, but this initiative shows we can be optimistic! If only everything were as simple as choosing a Honda...
Credits
Client: Honda
Agency: Emakina
Creative Director: Leon Jacobs
Business Director: Amélie Deschamps
Program Manager: Stefan De Haes
Production: Dan Vanderbist & Shabnam Agneessens
Creative team: Léo Destatte & Sébastien Henry
Sound design: Jean-Pierre Everaerts
DOP: Olivier Boonjing
Photographer: Elisabeth Verwaest
Editor: Stéphane Goffinet
Honda:
Marketing Manager - Cars Division: Bart De Leeuw
Events and Marketing Coordinator: Leen Goossens
Digital Marketing Specialist: Charlotte Arts
Digital Marketing Specialist: Noha Saddem