Emakina.BE welcomes strategic digital consultant Miel Van Opstal

Senior business transformation expert joins Emakina.BE’s strategic team

Miel Van Opstal, senior innovation and marketing facilitator and top keynote speaker, joins Emakina.BE’s strategic team. This seasoned information architecture analyst and digital transformation expert has an impressive track record as an inspiring communicator. He took centre stage as technology evangelist for Microsoft EMEA, organised ‘Marketing cruises’, clocked over 5,000 hours of public speaking, and helps out at TEDxFlanders Youth.

Merging his technological background as a Consumer Technology Evangelist for Microsoft EMEA with the insights and experience cumulated during his years as a business and strategy consultant, he builds bridges between technology, marketing, production and execution.

He implemented the digital change management for Colruyt Group Corporate Marketing. His recent missions include improving the digital customer experience and platform architecture for Royal Antwerp Football Club and redesigning the digital strategy and consumer journey for Toerisme Vlaanderen.

Miel is also an enthusiastic and entertaining lecturer at colleges, international business schools and universities. He teaches about android contextual digital marketing strategies, behavioural audience targeting, psychographic consumer profiling, and AI, one of his pet topics.

The right mindset

Miel Van Opstal comments: ‘I found the right mindset at Emakina. It really matches my enthusiasm and vision. Like the strategic team here, I love to sharpen clients’ information architecture and boost the customer experience and conversion journeys.
At Emakina I will be able to effectively leverage consumer insights, to drive user engagement and improve monetization for products and sites.'


Contact us
Luc Malcorps Director of Media Relations, Emakina.BE
Luc Malcorps Director of Media Relations, Emakina.BE
About Emakina.BE

Welcome to Emakina, the user agency  

Emakina.BE is the Belgian branch of Emakina, a digital agency with global reach. With 700 experts, Emakina is the largest entity of Emakina Group, an agency network uniting 950 talents in 12 countries.

In Brussels, 180 marketing and technology experts work in concert with their clients to grow their business and brand value. Together, they gain the necessary user insights to develop highly effective strategies and creations. These include cutting-edge applications, websites, e-commerce projects, impactful content and campaigns.  

As the ambassadors for users, Emakina places the user’s expectations and requirements at the heart of any digital experience. This approach offers the agency’s customers and their brands a privileged relationship with their new leaders: the consumers of the digital age.

www.emakina.com    www.emakina.be

Luc Malcorps
Director of Media Relations
Rue Middelbourg 64A
1170 Watermael-Boitsfort